If you haven’t experienced the power of Bing and Yahoo PPC as a way to generate traffic to your website, you need to rethink your current traffic generating methods. I say this because Bing and Yahoo have developed and perfected their platform to provide a service that is both easy to use and affordable. There are many ways that a business owner can drive traffic to their website- far too many to mention here- but if your time is valuable, there is no better way to drive highly targeted traffic to your website effortlessly. Let’s take a look at the advantages of using Bing and Yahoo PPC over other traffic generating methods.
1. Traffic Can Be Flooding Your Website Within Hours
Unlike traffic methods like SEO, traffic from PPC can reach your site within hours of creating a campaign. SEO can take months to generate traffic, and sometimes even longer. And add to that the drawbacks of building links to your website, such as:
– A Possibility of a Penalty- Search engines don’t like it when webmasters use SEO to drive traffic to websites. And Google, Bing and Yahoo may penalize your website if they think you are trying to manipulate the way that they rank sites. A penalty can cause your site to drop in ranking or completely disappear entirely from the search results. So before you decide to build links to your website, take that into consideration.
– A Large Investment Required- SEO also requires a large investment, whether you’re doing it yourself or paying someone else to do it. It’s not as easy to rank a website as it was just a few short years ago. So if you want your SEO efforts to pay off, you’re going to have to purchase powerful tools or use an expensive SEO provider to rank your website for you. The worst thing about relying on SEO for traffic is that even will all of your efforts, your site may still not land in a lucrative position.
2. PPC is Easier to Use Than Social Traffic
Social traffic can be a quick and cheap way to get visitors to your website, but there are a few problems with social traffic. First of all, social traffic can be difficult to master, a novice will have to learn effective ways to draw visitors to their site. This will require a lot of testing and trial and error. And secondly, social traffic doesn’t usually convert well. The reason for this is because most people are on social sites for fun, buying a product or service is the last thing they are interested in.
If you have a lot of time, then SEO or generating traffic by using social media may be ideal for you. But, for those of us who value their time as well as their money, PPC is a much better option.